The notices below govern your use of this site and our services.
Effective & last updated · April 23, 2026
Hook And Eye Company (the "Company," "we," "us," or "our") respects the privacy of everyone who visits our website, contacts us, books an appointment with us, or sits for a fitting in our shop. This Privacy Policy explains what personal information we collect, how we use it, with whom we share it, how long we keep it, and the rights you have over it.
We are a costume design, alterations, and wedding-wear shop based in Austin, Texas. Our business runs on personal relationships and careful, hands-on work. The information we hold about our clients and visitors is, by the nature of our craft, personal: measurements, photographs, contact details. We take that responsibility seriously.
This policy applies to our website and to any personal information we collect in connection with it. In-shop services, once you are a client, may involve additional privacy considerations that we will discuss with you directly.
Company: Hook And Eye Company, Austin, Texas
Contact email for privacy questions: office@hookandeye.com
If you have any question about this Privacy Policy, or about how your information is handled, please email the address above. We answer privacy requests within 45 days, as required by Texas law.
We collect the following categories of personal information:
Contact information. Your name, email address, and phone number, when you fill out our contact form, book an appointment through our booking system, or get in touch with us directly.
Appointment and inquiry information. The content of the message you send us, including the nature of your inquiry, project details, event date, and any context you choose to share.
Measurements. When you come in for a fitting or alteration, we take standard tailor measurements using a tape measure (for example, chest, waist, hip, inseam, sleeve length, shoulder, neck). These are physical dimensions of your body recorded as numerical values. We use them to fit a garment to you.
Photographic likeness. If you agree to be photographed, we may take photographs of you, of garments in progress on you, or of finished work. We only take photographs with your permission, and only use them for the purposes described in §4 below.
Technical information from your use of the website. Standard web-server information (IP address, browser type, device type, pages visited, approximate location from IP), cookies and similar technologies (see §9), and, to the extent enabled on the live site, analytics data from third-party analytics services.
Booking-system data. If you book an appointment through Calendly (our booking partner) embedded on our site, Calendly collects information directly as part of that booking. Their privacy practices apply to that collection; we receive the booking details necessary to contact you and prepare for your appointment.
We use personal information for the following purposes:
We do not sell your personal information. We do not share it with any advertiser for targeted advertising. We do not use your measurements for anything other than fitting the garments you have engaged us to make or alter.
We share personal information only with the following categories of recipients, and only for the purposes described:
We do not share your personal information for any other purpose, and we do not sell or trade your personal information to third parties.
We do not, at this time, accept payment through our website. If that changes, this policy will be updated before any payment collection begins, and a payment processor will be added to the list above.
The Texas Data Privacy and Security Act (Tex. Bus. & Com. Code Ch. 541) grants Texas consumers specific rights over their personal data. If you are a Texas resident, you have the right to:
To exercise any of these rights, email us at office@hookandeye.com. We will respond within 45 days of receiving a verified request. We may request information from you to verify your identity before acting on a request.
Appeals. If we decline a request, you may appeal by emailing us again within a reasonable time and asking us to reconsider. If we do not resolve your appeal to your satisfaction, you may submit a complaint to the Office of the Texas Attorney General, Consumer Protection Division.
We keep personal information only as long as necessary for the purpose for which it was collected, or as required by law:
We review retention periods periodically and adjust them as needed.
Our website is not directed to children under 13. We do not knowingly collect personal information from children under 13.
If you are a parent or guardian and you believe your child under 13 has submitted information through our site, please email us at office@hookandeye.com. We will delete the information from our records promptly.
When a minor is a client, for example, a theatre student whose parent engages us for a costume, any information about the minor is provided by the parent or guardian, and the parent or guardian is the authorizer for purposes of this Privacy Policy and any Media / Photo Release.
This posture reflects our obligations under the Children's Online Privacy Protection Act (COPPA, 15 U.S.C. §§ 6501-6506; 16 CFR Part 312) and Texas-level enforcement posture.
Our website uses a small number of cookies and similar technologies. We try to use the minimum necessary and to give you transparent control.
Strictly necessary cookies. These keep the site working (for example, remembering that you have already seen a notice, or keeping your session while you are using the booking form). They cannot be turned off without breaking parts of the site.
Analytics cookies. If enabled on the live site, these help us understand how the site is used — which pages are most visited, how long visitors stay, where they arrive from. We use this information in aggregate; we do not use it to identify individual visitors.
Marketing and advertising cookies. We do not, at the time of this policy's publication, use marketing or advertising cookies. If that changes, we will update this policy and ask for your consent where required.
Your choices. You can change your browser settings to refuse cookies, delete cookies you have already accepted, or be warned before a cookie is set. If you do, some parts of the site may not function as well. Where a cookie-consent banner is used on the site, you can change your cookie preferences at any time through the banner's "manage preferences" link.
California residents. If you are a California resident, the California Consumer Privacy Act (CCPA) may grant you rights similar to those described in §6, including the right to know, correct, delete, and opt out of sale or sharing of personal information. To exercise CCPA rights, email us at office@hookandeye.com. We handle CCPA and TDPSA requests through the same process.
EU and UK visitors. Our services are directed primarily to Texas and the United States. We do not target visitors in the European Union or the United Kingdom. If you are accessing our site from the EU or UK, the General Data Protection Regulation (GDPR) may apply to any personal data we collect about you as a visitor. Email us at office@hookandeye.com to exercise data-subject rights available under applicable EU or UK law.
We maintain reasonable technical, administrative, and physical safeguards to protect personal information from loss, theft, unauthorized access, and misuse. These include limiting access to those who need it, using reputable service providers for hosting and email, and keeping client records secured.
No system is perfectly secure. If a breach of system security occurs that affects sensitive personal information we maintain about you, we will notify you without unreasonable delay, as required by the Texas Identity Theft Enforcement and Protection Act (Tex. Bus. & Com. Code Ch. 521, including § 521.053). Where the number of affected Texas residents exceeds the statutory threshold, we will also notify the Office of the Texas Attorney General within the time required by law.
Under Texas law, a "biometric identifier" means "a retina or iris scan, fingerprint, voiceprint, or record of hand or face geometry" (Tex. Bus. & Com. Code § 503.001(a)(2)).
We do not collect biometric identifiers.
Specifically:
If at any point we decide to adopt a technology that would capture a biometric identifier (for example, a 3D body scanner that produces a geometric template), we will update this Privacy Policy in advance and obtain your informed, written consent before capture, as required by § 503.001(b).
Our website may contain links to sites we do not operate (for example, partner organizations we have worked with, social-media pages, or booking partners). We are not responsible for the privacy practices of those sites. Please review their policies before submitting information to them.
We may update this Privacy Policy from time to time to reflect changes in our practices, in applicable law, or in the services we provide. When we make a material change, we will update the "Last updated" date at the top of this policy and, where appropriate, provide more prominent notice (for example, a notice on the site or a direct email to recent clients). We encourage you to review this policy periodically.
To ask a question about this Privacy Policy, to exercise any of the rights described in §6 or §10, to raise a concern about how your information has been handled, or to report anything that worries you:
Email: office@hookandeye.com
We aim to resolve privacy concerns directly and promptly, and we will work with you in good faith on any issue you bring to our attention.
Effective & last updated · April 23, 2026
Welcome to the Hook And Eye Company website. These Terms & Conditions ("Terms") govern your use of the site and the services we offer through it. Please read them carefully. By using our site or contacting us through it, you agree to these Terms.
These Terms are a written agreement between you ("you," "your") and Hook And Eye Company ("the Company," "we," "us," or "our"), a costume design, alterations, and wedding-wear shop based in Austin, Texas.
"Our site" means the Hook And Eye Company website and any pages, features, and booking tools we make available through it. "Our services" means the site itself and any in-shop consultations, fittings, alterations, costume work, and wedding work you engage with us after contacting us through the site.
You accept these Terms in any of the following ways: by using the site, by contacting us through the site's contact form, by booking an appointment through our booking tool, or by sitting for a consultation or fitting with us after initial contact through the site. If you do not agree to these Terms, please do not use the site.
If you are under 18, a parent or legal guardian must review and accept these Terms on your behalf before you use our site or engage our services.
Under the federal Electronic Signatures in Global and National Commerce Act (E-SIGN, 15 U.S.C. §§ 7001–7031) and the Texas Uniform Electronic Transactions Act (UETA, Tex. Bus. & Com. Code Ch. 322), your electronic acceptance of these Terms has the same legal effect as a handwritten signature. You may withdraw consent to transact electronically at any time by contacting us at the email address in §18; however, doing so means you will no longer be able to accept these Terms or use the site.
We will keep a record of these Terms and any material changes to them for our records and will provide you a copy on request.
Under the Texas Deceptive Trade Practices–Consumer Protection Act (Tex. Bus. & Com. Code Ch. 17, the "DTPA"), we are committed to truthful description of our goods and services, accurate portfolio representation, and good-faith dealing with every client and visitor to our site.
These Terms do not, and cannot, waive any right you have under the DTPA, and no part of these Terms should be read to attempt such a waiver. Texas law expressly bars pre-dispute waiver of DTPA rights in most consumer contexts, and we do not seek one here.
You may use the site to learn about Hook And Eye Company, view our portfolio, contact us, and book consultations or fittings. You may not:
We may suspend or terminate access to the site, without notice, for conduct that violates these Terms or that we reasonably believe exposes the site, the Company, or other users to harm.
Our site offers a contact form and a booking tool for consultations and fittings. Submitting an inquiry or booking an appointment does not, by itself, form a binding contract for costume work, alterations, or any other service. A binding engagement is formed only when we confirm project scope, price, and timeline with you directly — typically in writing by email or through a signed project agreement.
No online sales at this time. Hook And Eye Company does not currently sell costumes, garments, or other goods directly through this website. Any price information that may appear on the site is indicative and does not constitute an offer for sale. If we introduce direct online sales in the future, we will update these Terms to address formation, warranty, risk-of-loss, and shipping obligations under Tex. Bus. & Com. Code Ch. 2 and applicable FTC rules.
No online rentals at this time. Hook And Eye Company does not currently rent costumes or other goods through this website. If we introduce rentals in the future, we will update these Terms to address the lease framework under Tex. Bus. & Com. Code Ch. 2A.
No subscriptions at this time. Hook And Eye Company does not currently offer subscription services, auto-renewing memberships, or recurring billing of any kind. If we introduce any such service, we will update these Terms and separately obtain any consents required by federal and state consumer-protection rules on negative-option marketing.
In the ordinary course of our work, Hook And Eye Company photographs and video-records garments we have made, altered, or fitted, and the people wearing them, for the portfolio, marketing, and teaching purposes described in our Media / Photo Release. Those uses are governed by the Media / Photo Release, which you will be asked to sign separately if and when we take photographs of you.
Nothing in these Terms waives, overrides, or expands the permissions you grant (or decline to grant) in the Media / Photo Release. If you revoke a Release, those revocation rules govern, not these Terms.
Any testimonials or reviews we display on the site reflect the genuine experience of the person quoted. We do not fabricate testimonials or pay for reviews. If we ever display content from an influencer, partner, or other person in a paid or materially incentivized relationship with the Company, we will disclose that relationship in the manner required by Federal Trade Commission guidance on endorsements and testimonials.
The companies, organizations, and productions whose logos, names, or work we display in our portfolio are shown with their permission or as fair editorial reference to completed work. If you are the rights-holder of any name, mark, or image displayed on the site and you believe your consent has not been obtained or has been exceeded, please contact us at the email address in §18 and we will remove or correct the display.
Our content. The site, its design, its text, its images, our logo, and the name "Hook And Eye Company" are owned by the Company or used under license. You may view and share the site as ordinary browsing allows. You may not reproduce, republish, or commercially exploit site content without our prior written permission.
Third-party content on the site. Some images and names displayed on the site belong to third parties (clients, partners, productions we have worked with). Those third parties retain ownership of their own names and images. Display on our site is not a transfer of ownership.
If you send us content. If you send us photographs, designs, sketches, or other materials — for example, as part of a consultation inquiry — you affirm that you have the right to send them and to authorize us to use them for the purpose of your inquiry or project. You retain ownership of materials you send us; we use them only as needed to respond to your inquiry and, with your separate consent, to execute any project we agree to undertake.
Notice of claimed infringement. If you believe material on the site infringes your copyright, please contact us at the email address in §18 with (a) a description of the copyrighted work claimed to be infringed, (b) the location on our site where the allegedly infringing material appears, (c) your contact information, (d) a statement that you believe in good faith the use is not authorized, and (e) a statement, under penalty of perjury, that the information in your notice is accurate and that you are the owner or authorized to act on the owner's behalf. We will review and respond in good faith. This process is guided by the framework of the federal Digital Millennium Copyright Act, 17 U.S.C. § 512.
Please read this section carefully. It concerns your health and safety during in-shop fittings, consultations, and alterations.
Costume work, alterations, and wedding-wear fittings involve hands-on measurement, pinning with straight pins and other fasteners, handling of garments with trims, boning, and structural elements, and ordinary shop activity. Although Hook And Eye Company takes reasonable care in every fitting, incidental minor injury (such as a pin scratch) and minor garment-related inconvenience are inherent in this kind of work.
You acknowledge and accept these ordinary risks of in-shop fittings. To the fullest extent permitted by Texas law, you release Hook And Eye Company, its owners, employees, and contractors from liability for ordinary negligence resulting in minor incidental injury or minor garment-related property damage arising out of the ordinary course of a fitting, consultation, or alteration session. This acknowledgment is intended to satisfy the Texas "fair notice" and "express negligence" doctrines: the word negligence appears expressly and this section is set apart conspicuously so you can see what you are agreeing to.
What this acknowledgment does not cover:
If you do not agree to this acknowledgment, please tell us before your fitting begins and we will work out alternative arrangements with you.
Except as expressly stated in these Terms or in a separate written project agreement, the site and our services are provided on an "as-is" and "as-available" basis, without warranty of any kind, whether express or implied, including without limitation any implied warranty of merchantability, fitness for a particular purpose, or non-infringement. We do not warrant that the site will be uninterrupted, error-free, or free of viruses or other harmful components.
Nothing in this section limits any warranty that applies by operation of Texas law to specific goods we supply under a separate project agreement; where such a warranty applies, it applies on its statutory terms.
To the fullest extent permitted by Texas law, in no event will Hook And Eye Company, its owners, employees, or contractors be liable to you for any indirect, incidental, special, consequential, exemplary, or punitive damages arising out of or in connection with your use of the site or our services.
If, despite the limitation in the prior paragraph, the Company is found liable to you for any claim arising out of your use of the site or our services, the Company's aggregate liability will not exceed the greater of (a) the amount you paid to the Company in the twelve months preceding the claim, or (b) one hundred U.S. dollars (US $100).
Nothing in this section limits liability that Texas law does not permit to be limited — for example, DTPA rights, gross negligence, intentional misconduct, or bodily injury caused by gross negligence.
You agree to defend, indemnify, and hold harmless Hook And Eye Company, its owners, employees, and contractors from and against any claim, loss, liability, and expense (including reasonable attorneys' fees) arising out of (a) your misuse of the site, (b) your violation of these Terms, (c) your infringement of any third-party right through material you send or upload to the Company, or (d) your provision of false or misleading information through the site.
This indemnification obligation does not apply to any claim arising from the Company's own gross negligence or intentional misconduct.
We may update the site, our services, and these Terms from time to time. When we make a material change to these Terms, we will post the updated Terms on the site and update the "Last updated" date at the top. If the change materially affects your rights, we will, where appropriate, provide more prominent notice (for example, a notice on the site or a direct email to recent clients).
Your continued use of the site after a material update constitutes acceptance of the updated Terms. If you do not agree to an update, please stop using the site and, if you have an open engagement with us, contact us so we can discuss.
We want the Hook And Eye Company site to be usable by people with a wide range of abilities. We aspire to align with the Web Content Accessibility Guidelines (WCAG) 2.1 Level AA as a reference standard for ordinary web content and are committed to addressing accessibility barriers as we become aware of them. If you encounter an accessibility barrier on the site, please contact us at the email address in §18 and we will work in good faith to resolve it.
Informal resolution first. If you have a dispute with the Company, please contact us at the email address in §18 before initiating any formal proceeding. We will try in good faith to resolve the dispute directly with you within 30 days of your written notice.
Arbitration of unresolved disputes. If we cannot resolve a dispute informally within 30 days, any remaining dispute arising out of or relating to these Terms, the site, or our services will be resolved by binding individual arbitration under the Texas General Arbitration Act (Tex. Civ. Prac. & Rem. Code Ch. 171) and, to the extent applicable, the Federal Arbitration Act.
Individual basis. To the fullest extent permitted by law, you and the Company agree that any arbitration will be conducted on an individual basis only, and not as a class, collective, or representative proceeding. You and the Company waive any right to a class or representative action to that extent.
Carve-outs. This section does not apply to:
Venue. Where a court rather than an arbitrator is the proper forum (small-claims or injunctive-relief carve-outs above), the venue is Travis County, Texas, as further provided in §16.
These Terms are governed by the laws of the State of Texas, without regard to conflict-of-laws principles. Subject to the arbitration provisions in §15, any dispute that is properly before a court will be resolved in the state or federal courts located in Travis County, Texas, and you consent to the personal jurisdiction of those courts for that purpose.
Severability. If any provision of these Terms is held unenforceable by a court or arbitrator, the remaining provisions will remain in full force.
No waiver. The Company's failure to enforce any provision of these Terms is not a waiver of the right to enforce that provision later.
Assignment. You may not assign your rights or obligations under these Terms without our prior written consent. The Company may assign these Terms in connection with a sale or reorganization of the business.
Entire agreement. These Terms, together with the Privacy Policy and — where applicable — a signed Media / Photo Release or separate written project agreement, are the entire agreement between you and the Company with respect to your use of the site and our services, and supersede any prior understandings on that subject.
Notices. Notices to the Company must be sent to the email address in §18. Notices to you may be sent to the email address you have provided to us.
To ask a question about these Terms, to raise a dispute under §15, to send a takedown notice under §8, or to reach us for any other reason contemplated by these Terms:
Email: office@hookandeye.com
We will confirm receipt of any notice within a reasonable period and work with you in good faith to address it.