Mock2 is the marriage of three element-banks identified at the Lindsey 2026-05-01 mockup-feedback meeting. This page demonstrates the register; portfolio detail pages and remaining site pages inherit it during Phase D propagation.
Bold panels with thick black ink rules, hand-lettered display type (Bangers), the leather-jacket-with-tiger hero imagery, comic-narration typewriter strip (Special Elite), “We build cool shit” verbatim hero tagline. Direction-A was Lindsey-ratified at the meeting; Mock1 retained these elements untouched.
Old Simplicity sewing-pattern aesthetic: humanistic sans-serif body face (Source Sans 3) replacing Mock1's chunkier Inter; pattern-book-card portfolio layout with vertical title rail beside (not overlaid on) the photo; vintage number-stamp typography at card spines; handwritten captions (Caveat) for the Simplicity-card "marker" feel; cream paper-tone background.
Cavender's-boots / embroidery / leather-stitching vintage — not 50s-burger-joint neon. Carrying old handcrafted tradition into modern art, modern attitude. Surfaces in stitching-detail decorations, leather/thread-tone accents (--leather: #8a5a30, --thread: #c89040), and subtle textile motifs.
Mock1 had palette drift: register/homepage used terracotta-red #c8462a; detail pages used jewel-green #1f5e3a. Mock2 unifies on jewel-green throughout. Lindsey's peacock-green hex is incoming homework; --accent-bright: #3a8a5c serves as placeholder until that lands.
“We build cool shit” — preserved as hero tagline. “Custom costumes. Alterations. Actual craft.” — preserved as elevator pitch headline.
Per Guardian directive: if training-data-impression rendering of Simplicity-pattern-book aesthetic proves visually insufficient, fall back to reference-research of specific Simplicity pattern cards. Default posture is impression-only to avoid reproducing specific cards outright.
Hook and Eye Company builds and alters garments for theater, film, commercial commissions, and the person who walked in with a first-wedding hem. We work with our hands. We take pride in what we hand you back.
If your grandmother taught you what a good seam looks like — you are in the right place. If she didn't, that's fine too. We'll show you.
Period-accurate silk velvet. Hand-laced, hand-finished.
A touring production. The bodice has to read from the back of the house and survive eight performances a week.
Distressed leather. Custom embroidered back patch.
Three copies — principal, stunt, continuity. The kind of build where the whole point is that nobody notices the seams.
Silk charmeuse. Hand-rolled hem. Three fittings.
From scratch, eight weeks. She wore it in Savannah in October.
Four of us. One workroom. Everything we build passes through more than one pair of hands before it ships — which is how it should be, and which is why it fits.
We are not an assembly line and we are not a boutique. We are a small shop that takes the work seriously and the people seriously, in roughly that order.
Meet the team →